Luxury Resale
Shopping in Fairhope

Now Online!


Located in the heart of downtown Fairhope, Hertha's Second Edition has been a neighborhood mainstay for over 25 years. Our clothing boutique has been dressing the savviest women in our Fairhope and Mobile, AL areas, with high-end resale specializing in pre-owned designer and contemporary clothing and accessories. Also, as part of our fashionable boutique collection, we carry new items like sunglasses, jewelry and hats from other stores and designers looking for a resale outlet.

About us

How We Started

Shop In-Store

Expect to find treasures from Louis Vuitton, Chanel, Ralph Lauren and more for up to 70% off retail, as well as favorite staples from Anthropologie to Lululemon at fabulously affordable prices.

Contact us

Consign with us

If you are like us, you probably have items hanging in your closet that you never wear. Don't just let them go unused, give them a second life and turn your closet into cash! 

How to consign