How We Started
Hertha’s Second Edition was founded by consignment pioneer Hertha Green in 1992 in downtown Fairhope, Alabama. We expanded to Mobile in 2010, and now have two boutique locations for all your fashion needs. Hertha runs the Mobile store while her daughter, Lurleen, operates our Fairhope location. Both continue to bring fresh and exciting new looks to each boutique, all while adhering to the vision we have instilled for many years: helping women look & feel their best for less!
Expect to find treasures from Louis Vuitton, Chanel, Ralph Lauren and more for up to 75% off retail, as well as favorite staples from Anthropologie to Lululemon at fabulously affordable prices.
CONSIGN WITH US
If you are like us, you probably have items hanging in your closet that you never wear. Don’t just let them go unused, give them a second life and turn your closet into cash!