Luxe Consignment Shopping

Women’s Resale in South Alabama

With boutique consignment shop locations in Fairhope and Mobile, Hertha’s Second Edition has been a neighborhood mainstay for over 25 years. Our clothing boutique dresses the savviest women in our local communities with high-end resale specializing in pre-owned designer and contemporary clothing and accessories. Also, as part of our fashionable boutique collection, we carry new items like sunglasses, jewelry and hats from other stores and designers looking for a resale outlet.

How We Started

Hertha’s Second Edition was founded by consignment pioneer Hertha Green in 1992 in downtown Fairhope, Alabama. We expanded to Mobile in 2010, and now have two boutique locations for all your fashion needs. Hertha runs the Mobile store while her daughter, Lurleen, operates our Fairhope location. Both continue to bring fresh and exciting new looks to each boutique, all while adhering to the vision we have instilled for many years: helping women look & feel their best for less!

Fairhope Store

50 S Church St STE D
Fairhope, AL 36532
(251) 928-4866

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Mobile Store

4358 Old Shell Rd
Mobile, AL 36608
(251) 517-1197

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Expect to find treasures from Louis Vuitton, Chanel, Ralph Lauren and more for up to 75% off retail, as well as favorite staples from Anthropologie to Lululemon at fabulously affordable prices.


If you are like us, you probably have items hanging in your closet that you never wear. Don’t just let them go unused, give them a second life and turn your closet into cash!